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Steam News17 July 20261mo ago

Lured In Available Now!

Lured In is now available! Over a year since the initial concept, and 6 months of development time, Lured In is finally out!

In this update8

Full notes

Full Lured In update

Read the full published notes in a cleaner layout. The original post stays linked below.

What changed

0 fixes3 additions3 changes0 removals
  • Gameplay
  • Store
addedLured In is now available!You can now enjoy a significantly expanded experience from the demo, including:
changedLured In is now available!Shop expansions
addedLured In is now available!Tons of new fish
addedLured In is now available!New upgrades
changedWhat's Next?Though Lured In is fully released, I still have loads of content planned out. Soon we'll start tackling our first big content update, v1.1, which will include bait, more fine-tuned minigame control, and more!
changedWhat's Next?At some point, I will also be looking at tackling a mobile version, and macOS build as well. So stay tuned for more on that!

Lured In changes

addedYou can now enjoy a significantly expanded experience from the demo, including:
changedShop expansions
addedTons of new fish
addedNew upgrades
changedThough Lured In is fully released, I still have loads of content planned out. Soon we'll start tackling our first big content update, v1.1, which will include bait, more fine-tuned minigame control, and more!

Lured In is now available!

Over a year since the initial concept, and 6 months of development time, Lured In is finally out! But really it even goes back further, from the times I played Fish Tycoon and other incremental games as a little kid. It's crazy that we've finally made it!

You can now enjoy a significantly expanded experience from the demo, including:

  • Shop expansions

  • Lures

  • The Coral Reef

  • Tons of new fish

  • New upgrades

  • Fish synergies

  • Large tanks

  • Countless bugfixes, QOL, and balancing

Bundles

Lured In + OST

Lured In Soundtrack

Big Boy Games Full Catalog

If you'd like to further support Big Boy Games, then please consider checking out our full collection! This includes our first game Pogo Rocket, and our co-op space adventure Starground.

Big Boy Games Collection

Or check out one of the bundles we lined up with some favorite fishing/incremental/aquarium games of ours, over on the Lured In Bundle List

What's Next?

Though Lured In is fully released, I still have loads of content planned out. Soon we'll start tackling our first big content update, v1.1, which will include bait, more fine-tuned minigame control, and more!

At some point, I will also be looking at tackling a mobile version, and macOS build as well. So stay tuned for more on that!

If anyone has any feedback on what features they'd like to see next, let me know over in the Steam forums, or on Discord.

Thank You!

No game is ever a single person's effort, so I want to thank everyone who has helped make Lured In a reality. The community has been an enormous help in playtesting and translation. And massive thanks to the other people who directly contributed parts of the game, including Sunny, Ollie, and Jack.

And big thanks to our publisher Graeme of 2 Left Thumbs!

Love Incrementals?

In precisely 1 month on August 17th - also from 2 Left Thumbs - will be the launch of Void Pachinko!

Void Pachinko Demo

This physics-based ball collecting pachinko-like more closely follows the more recent "incremental" definition, resulting in a rapidly scaling experience that can be beaten in ~4 hours. If you are interested, please try out the demo and/or drop it a wishlist!

Source

Steam News / 17 July 2026

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