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Steam News26 June 202610d ago

Behind the Sins #04

A Story You Can Hold. Merchandise allows you to feel close to your favorite worlds. Each and every piece of merchandise is created with design decisions and elements that go beyond just the outer appearance.

Full notes

Full Obey Me! Sinner's Choice: Lucifer update

Read the full published notes in a cleaner layout. The original post stays linked below.

What changed

0 fixes2 additions3 changes0 removals
  • UI and audio
  • Gameplay
  • Maps
changedSince we were designing Sinner's Choice: Lucifer's very first set of merch, we decided to start with a standard lineup of acrylic standees, acrylic keychains, button badges, and stickers. But we can't use the same illustration too much, so we made sure to use the character portraits and different expressions. A really stand-out part of the character design is their halos. Every character has their own unique halo, so we thought it would be interesting to work that into the design of the merch somehow. We put a lot of thought into what sort of items would work best with a halo design, which is how we made the circular trinket cans.
addedSinner's Choice: Lucifer is part of the Obey Me! series, but it doesn't have exactly the same vibe as the rest of the series. We can say the same about Obey Me!, Obey Me! Nightbringer, and Obey Me! Till Death Do Us Part, too. They're all part of the Obey Me! series, but they each have their own unique design and feel. It was kind of hard figuring out how to capture the design and feeling of Sinner's Choice: Lucifer with the merch. In the first drafts, it was pretty similar to the rest of the games in the series, with bright colors and patterns, but it just didn't match the vibe of the new game... So, we ended up doing tons of trial and error with the designers, until we finally created a simple and elegant design that matches the world of Sinner's Choice.
addedThis is a bit similar to my other answers, but while the Obey Me! series has its overall vibe, each game also has its own unique theme and feel. So while there are parts that are similar to what we've done before, there are also completely new elements as well. We want people to be able to feel that difference, even in the merch.
changedThere are tons of fans who come up with ways to enjoy merch that we never would have thought of in the planning stages, and it really fuels our own creativity. So we want everyone to feel free to do whatever they like with the merch, and let us know about it on social media. We'll use that as a reference!
changedNext time, we hear from the voice actors who bring these characters to life. We'll be sharing a behind-the-scenes look at the recording process and their personal feelings about their characters. If there's anything you'd like to ask them, let us know in the comments!

Obey Me! Sinner's Choice: Lucifer changes

changedSince we were designing Sinner's Choice: Lucifer's very first set of merch, we decided to start with a standard lineup of acrylic standees, acrylic keychains, button badges, and stickers. But we can't use the same illustration too much, so we made sure to use the character portraits and different expressions. A really stand-out part of the character design is their halos. Every character has their own unique halo, so we thought it would be interesting to work that into the design of the merch somehow. We put a lot of thought into what sort of items would work best with a halo design, which is how we made the circular trinket cans.
addedSinner's Choice: Lucifer is part of the Obey Me! series, but it doesn't have exactly the same vibe as the rest of the series. We can say the same about Obey Me!, Obey Me! Nightbringer, and Obey Me! Till Death Do Us Part, too. They're all part of the Obey Me! series, but they each have their own unique design and feel. It was kind of hard figuring out how to capture the design and feeling of Sinner's Choice: Lucifer with the merch. In the first drafts, it was pretty similar to the rest of the games in the series, with bright colors and patterns, but it just didn't match the vibe of the new game... So, we ended up doing tons of trial and error with the designers, until we finally created a simple and elegant design that matches the world of Sinner's Choice.
addedThis is a bit similar to my other answers, but while the Obey Me! series has its overall vibe, each game also has its own unique theme and feel. So while there are parts that are similar to what we've done before, there are also completely new elements as well. We want people to be able to feel that difference, even in the merch.
changedThere are tons of fans who come up with ways to enjoy merch that we never would have thought of in the planning stages, and it really fuels our own creativity. So we want everyone to feel free to do whatever they like with the merch, and let us know about it on social media. We'll use that as a reference!
changedNext time, we hear from the voice actors who bring these characters to life. We'll be sharing a behind-the-scenes look at the recording process and their personal feelings about their characters. If there's anything you'd like to ask them, let us know in the comments!

A Story You Can Hold.

Merchandise allows you to feel close to your favorite worlds. Each and every piece of merchandise is created with design decisions and elements that go beyond just the outer appearance.

In this interview, we sat down with a member of the team in charge of merchandise design to find out exactly what goes into creating merchandise.

--- Q1 Please introduce yourself.

I'm Maruyama, from the Obey Me! IP Development Team. We're in charge of expanding the world of Obey Me! through collabs, merch, and promotions.

Q2 What ideas or concepts went into creating the merchandise for Sinner's Choice?

Since we were designing Sinner's Choice: Lucifer's very first set of merch, we decided to start with a standard lineup of acrylic standees, acrylic keychains, button badges, and stickers. But we can't use the same illustration too much, so we made sure to use the character portraits and different expressions. A really stand-out part of the character design is their halos. Every character has their own unique halo, so we thought it would be interesting to work that into the design of the merch somehow. We put a lot of thought into what sort of items would work best with a halo design, which is how we made the circular trinket cans.

Q3 Have there been any especially difficult or interesting moments that occurred when trying to make a product?

Sinner's Choice: Lucifer is part of the Obey Me! series, but it doesn't have exactly the same vibe as the rest of the series. We can say the same about Obey Me!, Obey Me! Nightbringer, and Obey Me! Till Death Do Us Part, too. They're all part of the Obey Me! series, but they each have their own unique design and feel. It was kind of hard figuring out how to capture the design and feeling of Sinner's Choice: Lucifer with the merch. In the first drafts, it was pretty similar to the rest of the games in the series, with bright colors and patterns, but it just didn't match the vibe of the new game... So, we ended up doing tons of trial and error with the designers, until we finally created a simple and elegant design that matches the world of Sinner's Choice.

Q4 Was there anything you paid particular attention to with the design, materials, or specifications? Are there any small details that you'd like people to take notice of?

First and foremost, we want everyone to enjoy the wonderful artwork! It'd make me really happy if everyone liked all the poses and expressions. The same could be said for all of our merch, but for the acrylic keychains especially, we tried to ensure that even the design on the back side properly matched with the world of Sinner's Choice: Lucifer. And for the trinket cans with the halo designs, we also focused on how the can felt to touch, and getting the perfect size. I'd love it if everyone picked one up for themselves.

Q5 How do you want this merchandise to bring the game's world and unique essence to life for fans?

This is a bit similar to my other answers, but while the Obey Me! series has its overall vibe, each game also has its own unique theme and feel. So while there are parts that are similar to what we've done before, there are also completely new elements as well. We want people to be able to feel that difference, even in the merch.

Q6 How do you imagine people who buy the merchandise enjoying it? Finally, can we have a message for everyone?

There are tons of fans who come up with ways to enjoy merch that we never would have thought of in the planning stages, and it really fuels our own creativity. So we want everyone to feel free to do whatever they like with the merch, and let us know about it on social media. We'll use that as a reference!

We'll keep doing our best to make merch that fans want and would be happy to buy, so we'd love it if everyone got their hands on merch that they truly enjoy.

---

The Obey Me! Sinner's Choice merch we talked about here will be available at Anime Expo 2026, so make sure to stop by and check it out!

Next time, we hear from the voice actors who bring these characters to life. We'll be sharing a behind-the-scenes look at the recording process and their personal feelings about their characters. If there's anything you'd like to ask them, let us know in the comments!

Source

Steam News / 26 June 2026

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