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Steam News31 March 20262mo ago

Steam Pricing Conversion Update

A Pricing Update We want to share a quick update to address any price changes you may experience with our game DLC.

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What changed

0 fixes3 additions5 changes0 removals
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  • Gameplay
changedA Pricing UpdateWe want to share a quick update to address any price changes you may experience with our game DLC.
changedA Pricing UpdateSteam has introduced a new tool for developers to better convert the pricing of our games from the base currency to 37 different currencies. Handy for us, and depending on your region, it could be important to you. The changes essentially allow developers to adjust the pricing of their products to better reflect each currency's purchasing power. Previously, the information used to set prices across regions could be wildly inaccurate, meaning some regions were charged noticeably more or less than others.
addedA Pricing UpdateYou may notice that other developers are updating their pricing with the new tool. If you are interested, you can read more about it here:
changedA Pricing Update[dynamiclink href=" https://store.steampowered.com/news/group/4145017/view/501722749836722405 "]
addedA Pricing UpdateWhen checking out this new tool, we noticed that many of the currencies we offer our games in would soon result in their store pages being hidden. This is something we have dealt with before and is due to the pricing of our DLC being too low for Steam to process. Mainly, this was going to affect older DLCs, where the prices have had more time to diverge from current exchange rates.
addedA Pricing UpdateTo be safe, we've used the new tool, with Steam's new "Multi-Variable Conversion" to get all of our game prices up-to-date with modern exchange rates and ensure no DLC packs are hidden from you.

A Pricing Update

We want to share a quick update to address any price changes you may experience with our game DLC.

Steam has introduced a new tool for developers to better convert the pricing of our games from the base currency to 37 different currencies. Handy for us, and depending on your region, it could be important to you. The changes essentially allow developers to adjust the pricing of their products to better reflect each currency's purchasing power. Previously, the information used to set prices across regions could be wildly inaccurate, meaning some regions were charged noticeably more or less than others.

You may notice that other developers are updating their pricing with the new tool. If you are interested, you can read more about it here:

[dynamiclink href="https://store.steampowered.com/news/group/4145017/view/501722749836722405"]

When checking out this new tool, we noticed that many of the currencies we offer our games in would soon result in their store pages being hidden. This is something we have dealt with before and is due to the pricing of our DLC being too low for Steam to process. Mainly, this was going to affect older DLCs, where the prices have had more time to diverge from current exchange rates.

To be safe, we've used the new tool, with Steam's new "Multi-Variable Conversion" to get all of our game prices up-to-date with modern exchange rates and ensure no DLC packs are hidden from you.

As usual, we are continuing to charge the lowest possible price that Steam allows. The price for USD, Steam's base currency, remains $0.99. Most other currencies have changed a little, for example:

  • GBP: Was £0.89 > Now £0.95

  • EUR: Was €0.99 > Now €1.09

  • JPY: Was ¥120 > Now ¥135

  • USD_LATAM: Was $0.89 > Now $0.90

Not all pricing has gone up, though! Some have remained the same, while others have even dropped in price. For example, Canadian and Australian Dollar prices have both dropped by 10 cents!

However the pricing change may affect you. We thank you for your support and understanding!

  • With love from the ToastieLabs Team!

Stay Toastie <3

Source

Steam News / 31 March 2026

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