Announcing new trailer recap: how did it go?

Shop Crush is a complex game. I plan to show more gameplay in the coming trailer we're announcing. I already had 3 trailers before, and they were better each time.

The latest trailer was okay, but some people said it's too unclear:

View store page

1. Action frames were not specific and didn't carry enough attention.

2. Despite my best efforts, the trading gameplay became unclear to players.

3. Overall, the video feels a bit like a mix of too much stuff together.

The next Shop Crush trailer would probably be more gameplay-focused so that people could see all the loops of the game.

That trailer was a predecessor of our announcement trailer:

View store page I still wanted to build on top of that. You can see that the game's style is clearly moving from like blurry and foggy one to a more meme-inspired but mysterious game, cause people seem to connect with it more.

I heard the narrator is a powerful tool for trailers, too. Well, let's try it, too, then.

Anyway, the view count goes up, and that's what makes me happy:

View store page Our first trailer was prepared in a rush without any understanding or conceptualisation.

The game was in early alpha then.

Today I'm thinking about different stuff, though.

1. It'll probably be a narrated trailer, with gameplay uncut scenes, and a focus on showing the loops.

2. It'll be more funnier, I think.

3. And definitely, the game quality, and hopefully, the filming quality would improve more!

Especially with your help.