King of Retail 2
Steam News 31 March 20261mo ago

Update 0.4.0 is finally out. Our biggest update yet!

Dear Retailers, After 3 months of hard work, update 0.4.0 is finally available for you to enjoy. In this update, we have focused on some of the biggest issues you have raised, and tried to address those before continuin…

Update log

Full King of Retail 2 update

The complete published notes, normalized for clean reading and source attribution.

Extracted changes

0 fixes3 additions5 changes0 removals
  • Workshop
  • Store
  • Gameplay
  • Balance
changedDear Retailers, After 3 months of hard work, update 0.4.0 is finally available for you to enjoy. In this update, we have focused on some of the biggest issues you have raised, and tried to address those before continuing further along the roadmap. The main topics we have focused on are: - Starter Stores - Better game feedback - Improved employee management tools - Adjustable game settings This update also includes many other additions and improvements, which I will go through further down in the post.
changed--- Starter Stores ---Many of you have said that the beginning of the game can feel tedious or overwhelming, with setting up the store, filling it with inventory, finding the right products, and placing your first orders.
changed--- Starter Stores ---To support that, we have created a set of preset stores that you can jump straight into. There is now a bakery, a clothing store, a cosmetics store, and an electronics store available as starter options.
changed--- Adjustable game settings ---A major issue for many players has been the complexity of the game. Another common point of feedback was the pace of the game day. Some felt that the day moved too slowly, while others felt that the level of detail required to manage everything properly became overwhelming.
added--- Adjustable game settings ---Product / customer complexity Compared to the original game, King of Retail 2 added dynamic trends and individual customer segment attraction per product. You can still play with the full system, but you can now also scale it back to a simpler Price / Quality-only simulation, similar to the first game.
added--- Adjustable game settings ---Employee management level Some players would prefer to spend less time managing employees. To support that, we have introduced different employee simulation levels. At the simplest level, you only negotiate wages instead of full contracts, fewer job roles are available, and schedule desires and schedule satisfaction are removed.

Dear Retailers, After 3 months of hard work, update 0.4.0 is finally available for you to enjoy. In this update, we have focused on some of the biggest issues you have raised, and tried to address those before continuing further along the roadmap. The main topics we have focused on are: - Starter Stores - Better game feedback - Improved employee management tools - Adjustable game settings This update also includes many other additions and improvements, which I will go through further down in the post.

--- Starter Stores ---

Many of you have said that the beginning of the game can feel tedious or overwhelming, with setting up the store, filling it with inventory, finding the right products, and placing your first orders.

Some of you simply want to get started and begin making sales sooner.

To support that, we have created a set of preset stores that you can jump straight into. There is now a bakery, a clothing store, a cosmetics store, and an electronics store available as starter options.

That should bring some welcome contrast to the empty gray concrete block you have been used to so far.

--- Adjustable game settings ---

A major issue for many players has been the complexity of the game. Another common point of feedback was the pace of the game day. Some felt that the day moved too slowly, while others felt that the level of detail required to manage everything properly became overwhelming.

To help with this, you can now adjust the game in 3 different areas:

  1. Game speed Originally, the game used 4 seconds per in-game minute. That is still available, but you can now also play at 2 seconds per minute, making the day feel closer to the original King of Retail and significantly more action-packed.

  2. Product / customer complexity Compared to the original game, King of Retail 2 added dynamic trends and individual customer segment attraction per product. You can still play with the full system, but you can now also scale it back to a simpler Price / Quality-only simulation, similar to the first game.

  3. Employee management level Some players would prefer to spend less time managing employees. To support that, we have introduced different employee simulation levels. At the simplest level, you only negotiate wages instead of full contracts, fewer job roles are available, and schedule desires and schedule satisfaction are removed.

With these settings, you should now be able to tailor the game much more to your own preferences.

Like managing staff, but not diving too deep into products? Covered. Like min-maxing products, but want employees to stay simpler? Covered. Like faster, more intense days? Covered. Prefer a slower pace? Covered.

Hopefully this makes the game more enjoyable in the way YOU want to play it.

--- Better game feedback ---

The next topic is game clarity.

Adjusting prices, understanding customer needs, and figuring out what to improve in your stores could often feel difficult and unguided. To help with this, we have made several changes:

  1. Improved many menus to provide much clearer feedback on your decisions.

  2. Added customer feedback, so customers will now tell you what they liked and disliked about their shopping trip.

  3. Overhauled the End of Day screen, turning it into a central hub where you can access the most important information in one place.

This should make it MUCH easier to run your stores without needing to search through

Source

Steam News / 31 March 2026

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