SCS On The Road: IAA 2024

Today, we're excited to share our experience attending this year's International Automobile Exhibition (IAA), hosted at the Hannover Messe venue in Hannover, Germany. This event is one of the most important on the calendar for truck manufacturers worldwide and serves as the leading platform for logistics, commercial vehicles, and the transport sector to showcase their products, innovations and ideas to the world.

This year, we were honoured to have our simulation titles and 4D motion rigs featured across the exhibition floor, thanks to our amazing partners. This, of course, would not have been possible without the hard work of our colleagues at SCS Software, who transported all the necessary gear, including our 4D motion simulators (even the one usually kept in our office), from Prague to Hannover. Join Mark, Nemiro, and Oscar in this special On The Road Vlog as they travel to IAA and share their experiences from the show.

Naturally, we couldn’t miss the opportunity to speak with some of our hard-working partners, including Kögel Trailer, Wielton Group, and Trailer Dynamics, all of whom are featured in this special vlog. We even had the awesome opportunity to be invited to talk with Krone on the Denkfabrik stage. And, of course, we had to showcase some of the amazing trucks, trailers, and more found across the show floor.

Whilst this was an incredibly busy time for us all, we are very proud of how recognised our simulation titles have become in the real-world automotive industry. A huge thank you goes out to all of our partners for allowing us to be a part of their exhibits and booths, and we look forward to 2026 when IAA TRANSPORTATION returns to Hannover.

If you enjoyed this special vlog from our time at IAA 2024, be sure to like, comment and subscribe to our official YouTube channel. It really helps support our content! We look forward to sharing more with you in 2025 as we continue on the road.