West Balkans - Industry Brands

As promised in one of the previous blog posts dedicated to the West Balkans DLC, we’d now like to showcase concepts of several industry brands created for this map expansion by two of our very talented graphic designers.

Specifically, we sat down with Karina and Adel and asked them about their motivations behind creating the brands. We hope you will enjoy reading their thoughts about the way the companies will be visually represented.

Furniture factory - JASTUK (Karina)

JASTUK, a furniture factory, will expand its presence in the Balkan countries. Since the name "Jastuk" means "pillow," I focused on incorporating pillow shapes during the logo design process. Initially, I envisioned JASTUK as a playful brand that aims to evoke friendly associations and build trust with customers looking to furnish their homes. As you can see in the logo versions, there are fun pillow shapes, and dots have been added to the letter "U" to create the appearance of a smiling face. The first logo versions used a yellow and purple color palette. However, I later opted for a completely different approach, giving JASTUK a luxurious touch. I switched to a monochromatic color scheme and chose an elegant font. That's when I realized JASTUK should exude gracefulness and a calming vibe rather than playfulness and vibrancy.

River port - Luka DunaVia (Karina)

This river port was specifically created for the West Balkans DLC. During the design process, my focus was mainly on giving this company a modern, premium, and simple feel. I chose a geometric sans-serif typeface for the company name and then played with the shapes of a boat and waves, as they are associated with river ports. For the desired associations, a minimalistic approach seemed to be the best choice. Therefore, I stuck with one color to embrace the overall simplicity. The minimalistic style follows the principle of 'less is more,' which is why the boat and waves are represented as abstract forms made of lines. The version that incorporates white space for the waves appeared to be the clearest and most eye-catching one. Of course, I couldn't resist incorporating this wave element into the totem of the river port as well. I hope you will enjoy the luxury and unique atmosphere of Luka DunaVia river port!

Food processing - Vesna (Karina)

Vesna, the food processing company in the Balkans, emerged as a brand with a long-standing history in the business. For its design, we aimed to evoke a sense of happy nostalgia, reminiscent of childhood, sweets, and family moments. The intentionally designed logo features gradients, strokes, and various shapes that may appear outdated in the world of modern graphics. However, this was precisely the effect we wanted to achieve. As Vesna is associated with food, the logo needed to convey a friendly and ecological appearance, characteristic of many food chain companies. To accomplish this, we used a rounded and clean font for the name and incorporated leaf elements to establish a natural and ecological connection with the brand.

Building material storage - BETUNIJA (Karina)

The name of the building material storage was created by combining the word 'beton,' which stands for concrete, with the petunia flower, known as 'petunija' in some Balkan languages. Combining two elements with such contrasting vibes into one logo was not an easy task, so I'm eager to hear your feedback on the final result. Firstly, I focused on associations related to the construction industry, as this