Steam News22 May 202610d ago

💛 No Price Increase — I Deleted That Post

Hi everyone, A few ago I posted that prices would go up in 5 regions after the launch discount ended. I deleted that post. No price increase. Honestly, that announcement bothered me from the moment I posted it.

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Full 执念刑警之消失的证人 update

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changedHi everyone,I deleted that post. No price increase.
changedHi everyone,The truth is — I hadn't really worked with Steam's regional pricing backend before launch. I'd set prices based on what felt right to me. After going live, I opened the dashboard and noticed Steam has its own "recommended price" for each region, and a few of my regional numbers sat below that line. My first reaction was "oh no, did I get this wrong? Better fix it quickly."
addedHi everyone,But watching the past few days — more players showing up than I expected, the ones who showed up sticking around longer than I expected, new wishlists still coming in — something settled:
changedHi everyone,The price is actually fine.
changedI'm holding this priceAll regional prices stay as they are
changedI'm holding this priceAfter the launch discount ends, prices return to the current low base — no increase

Hi everyone,

A few ago I posted that prices would go up in 5 regions after the launch discount ended.

I deleted that post. No price increase.

Honestly, that announcement bothered me from the moment I posted it.

The truth is — I hadn't really worked with Steam's regional pricing backend before launch. I'd set prices based on what felt right to me. After going live, I opened the dashboard and noticed Steam has its own "recommended price" for each region, and a few of my regional numbers sat below that line. My first reaction was"oh no, did I get this wrong? Better fix it quickly."

But watching the past few days — more players showing up than I expected, the ones who showed up sticking around longer than I expected, new wishlists still coming in — something settled:

The price is actually fine.

Players had already voted with their wallets. Me, hours later, scrambling to match some Steam-recommended curve? That's backwards.

I'm holding this price

  • All regional prices stay as they are

  • After the launch discount ends, prices return to the current low base — no increase

  • Normal Steam sales (Summer, Autumn) still apply on top

To anyone who bought early

If you saw the old "price going up" post and rushed to buy —

First: thank you.

Second: I'm sorry I made you think you had to hurry. The price you paid is the price everyone gets going forward. You won't be worse off because of this — that's my promise.

That earlier post was me being uncertain about my own pricing. Today I'm a lot more certain.

Why I'm holding this price

Honestly — being able to make a narrative detective game of this scope as a single person comes down to one thing: the AI tooling dividend of the past few years.

I wrote every line of story. Designed every deduction. Storyboarded every cutscene. Hand-wrote every line of dialogue. The parts that decide whether the game is any good — AI didn't touch a single one. But on the art-asset side, and the more repetitive production work, AI is what lets one indie developer carry the scope of a full-sized game without shrinking the content.

That cost saving from tooling — it shouldn't sit in my pocket. It should sit in the price you pay.

People talk a lot about AI in games right now. Some see it as a path toward cheaper, worse games. I want to offer a different angle:

AI is what lets a regular solo developer ship a full-scope narrative game, and price it so almost anyone can pick it up.

No compromise on content. No upward creep on price. That's what I want this game to represent in the AI era.

At least that's what I'm trying — and what I'm doing.

— Mist Shadow Studio

Source

Steam News / 22 May 2026

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